Beschreibung
Research Paper (postgraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 13, Davenport University, Battle Creek Campus, language: English, abstract: There are a lot of companies that make up the society as we know it today, however we are going to talk Starbucks and what they have done to make a difference and what they have done in the way of different corporate governance policies to set them ahead of their competitors. Starbucks has been tarnished by a number of different public relation issues, however they have done well in turning them around in their ways of improving their public image into a thriving and successful business that they have today. We first see that Starbucks was hit by a number of fair trade issues, which lead them to start their campaigns in showing and proving that they get most of their coffee from free trade dealers now.
