Beschreibung
The retail landscape in India has undergone a stark metamorphosis over the years. Traditional Brick and Mortar style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?
Autorenporträt
Pradyut V. Hande, BBA, MBA: Studied Business Administration at NMIMS University, Mumbai; Symbiosis International University, Pune and Berlin School of Economics and Law, Germany. Co-founder and Senior Editor of the New Media platform; The Your Voice Project, India. Author, Entrepreneur and Public Speaker who embodies the spirit of new age India.
Herstellerkennzeichnung:
OmniScriptum SRL
Str. Armeneasca 28/1, office 1
2012 Chisinau
MD
E-Mail: info@omniscriptum.com
