Market Matters

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106,99 

Exploring Cultural Processes in the Global Marketplace

ISBN: 1403917574
ISBN 13: 9781403917577
Autor: Garsten, Christina
Herausgeber: M Lindh de Montoya
Verlag: Springer Verlag GmbH
Umfang: viii, 243 S.
Erscheinungsdatum: 06.11.2004
Auflage: 1/2004
Produktform: Gebunden/Hardback
Einband: Gebunden

Fills a gap in economic anthropology by discussing cultural processes taking place in the marketplace, in an accessible wayBrings a new perspective to how organizations and governments make use of the market in modern capitalist cultures

Artikelnummer: 9050179 Kategorie:

Beschreibung

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

Autorenporträt

ANNA HASSELSTRÖM Stockholm University, Sweden MARIANNE ELIZABETH LIEN Associate Professor, Department of Social Anthropology, University of Oslo, Norway MICHELE MICHELETTI Associate Professor, Political Science, Stockholm University, Sweden BRIAN MOERAN Professor of Culture and Communication, Copenhagen Business School, Denmark MIGUEL MONTOYA Assistant Professor, Social Anthropology, Stockholm University, Sweden GUSTAV PEEBLES Columbia University, USA

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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