Produktbild: Consumption Matters

Consumption Matters

Lieferzeit: Lieferbar innerhalb 14 Tagen

37,44 €

inkl. 7 % MwSt. zzgl. Versandkosten

A Psychological Perspective

ISBN: 0230201172
ISBN 13: 9780230201170
Autor: Jansson-Boyd, Cathrine
Verlag: Springer Verlag GmbH
Umfang: 192 S.
Erscheinungsdatum: 26.09.2011
Auflage: 1/2011
Produktform: Kartoniert
Einband: Kartoniert

What does it mean to live in a consumer society and how does this impact on our behaviour?   In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities pervade our everyday lives, whether we are buying the latest trends to keep up with our peers or altering our physical looks so that we can fit the media’s beauty mould.   Highlighting why the spread of consumption through society is so important, the book looks at the impact on both children and the environment as well as at ethical considerations. Consumption Matters is the essential starting point for both students and general readers interested in consumer psychology.

Artikelnummer: 2998151 Kategorie:

Beschreibung

Autorenporträt

CATHRINE JANSSON-BOYD is Senior Lecturer in Psychology at Anglia Ruskin University, Cambridge, UK. She was the first person in the UK to be awarded both an Undergraduate degree and Ph.D. in Consumer Psychology. Her current research interests include aesthetics in the retail environment and impact of touch upon product evaluation.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

Das könnte Ihnen auch gefallen …