Beschreibung
"Why", "how" and "when" food processing SMEs manage their path toward global market and "what" are the implications on their international performances caused by the collaboration with the global retail chains? The findings imply that the internationalization of the food processing SMEs is imperative if they want to be in line with the trends in the FMCG sector and global retail industry. Collaboration with global and regional retailing chains has positive impact on the SMEs internationalization process and on their overall business performances.
Autorenporträt
Dr.Ljupcho Veleski is Export Manager of "Vitaminka" and Clinical Professor of International Business at UKLO.He has experience of negotiating with the global retailers in 30 countries and held lectures and published researches in many foreign universities and magazines.He is author of the book "How to succeed in the world of the global retailing".
