Bundling telecommunications services : competitive strategies for converging markets.

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36,50 

ISBN: 3866443773
ISBN 13: 9783866443778
Herausgeber: Jan Krämer
Verlag: Karlsruher Institut für Technologie
Umfang: 202 S., 18 farbige Illustr.
Erscheinungsdatum: 13.08.2014
Auflage: 1/2014
Format: 1.3 x 24 x 17
Gewicht: 394 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 7083481 Kategorie:

Beschreibung

With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

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