Omani Telecommunication

Lieferzeit: Lieferbar innerhalb 14 Tagen

35,90 

Assessing service quality and customers loyalty in Omantel and Ooredo

ISBN: 3330037938
ISBN 13: 9783330037939
Autor: Amireh, Mohannad
Verlag: LAP LAMBERT Academic Publishing
Umfang: 64 S.
Erscheinungsdatum: 22.02.2017
Auflage: 1/2017
Format: 0.5 x 22 x 15
Gewicht: 113 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 2061782 Kategorie:

Beschreibung

Because of the critical roles played by telecommunication in education, health, economy, politics, globalization, and general development of nations, and because of the high competition, and the threat of substitutes characterizing the Omani telecommunication sector, and the importance of the service quality deriving from the customers perception toward the service for earning more profit, this study aimed to assess the quality of services for the two major telecommunication companies in Sultanate of Oman, Omantel and Ooredoo, using SERVQUAL model, to compare the services provided by the two companies based on the dimensions of SERVQUAL, tangibility, reliability, responsiveness, assurance, and empathy, and to test the relationship between the mentioned dimensions of SERVQUAL and customer loyalty.

Autorenporträt

Mohannad M. Amireh is Head of Occupational Therapy Department at Launch Egypt.He has many researches and books in the fields of culture and special needs.Amireh has many international certificates from high-ranked universities, such as; Southern California and at Buffalo.

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