Beschreibung
Offers readers a manual on how to develop a culture of innovation in organizations, how to create breakthrough product and services, and how to optimize design processes. Written accessibly, with theoretical and practical bases Challenges commonly-held theories on environments in which innovation happens Uses anecdotes from several industries, including automotive, corporate, and consumer products
Autorenporträt
Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and the Journal of Business Research.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
