Beschreibung
The aim of this hands-on reference textbook is to be a user-friendly go-to source for both practitioners and scholars on the uses and applications of Strategic Planning in professional sports teams and federations. Scholars such as undergraduates, graduate students and their professors specializing in Strategic Management, Sports Management & Administration, Sports Program Evaluation and Finance among other related sub-disciplines will find the book extremely useful. Practitioners such as sports officials and directors, sports administrators and managers, team owners and investors, as well as other high-ranking stakeholders will find immense value in using the brief book.
Autorenporträt
Having previously worked in Australia and Kenya, Peter Omondi-Ochieng is currently an assistant professor, Coordinator of the Sports Management and the founder of the Center for Sports Success at the School of Kinesiology, University of Louisiana at Lafayette USA, where his research focuses on competitive advantage of sports businesses.
