Beschreibung
Document from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, Marymount University, language: English, abstract: The world population has continued to grow for the past few decades and this has effectively translated to an increased demand for services like health care, food, transport, entertainment, education, housing just to mention a few. Hundreds to hundreds of thousand companies offer these services and it takes a great deal of strategy, vision and innovation to remain relevant and a cut above the rest. Marketing thus plays a very crucial role in ensuring competitiveness in the very dynamic and fast paced business world. From the text: Idea for New product Development; Marketing Audit and Strategic Situation Analysis; Objectives and Strategies; Segmentation, targeting, positioning strategies; Implementation;
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