Beschreibung
Revision with unchanged content. This thesis does not only include several theoretical aspects of culture and corporate culture, but also has an practical application. The concepts are applied to South Korea and Samsung to make clear how the concepts can be used in reality.
Autorenporträt
Studium: Hochschule für Technik und Wirtschaft, Internationale BWL, Internationales Marketing Management Napier University, Edinburgh - GB, Business Management Bachelor of Arts with Distinction Hochschule für Technik und Wirtschaft, International Management (Master).
