Expanding the horizon of Blue Ocean

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A new approach towards market innovation

ISBN: 3659165611
ISBN 13: 9783659165610
Autor: Aswal, Pankaj/Kumar, Manish
Verlag: LAP LAMBERT Academic Publishing
Umfang: 68 S.
Erscheinungsdatum: 28.06.2012
Auflage: 1/2012
Format: 0.5 x 22 x 15
Gewicht: 119 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 3842962 Kategorie:

Beschreibung

Recently the market become red ocean and the concept of blue ocean decides that the demand and supply of any incoming goods and services can produce the drastic change in economy if it shows the Growth pattern and precise enough to create the impact on customers mind. This will create lot of time to turn blue ocean into red ocean.how the simmulation software helps in expanding the horizon of blue ocean such that it offers least competition to the hap-hazard growing market.

Autorenporträt

The author has more than 25 Research articles in International Journals mainly SCI and Scopus indexed.Author of 5 Research Books and Co-author of 3 Research book titles. 2 Research articles published in SCI Indexed International Conference.His Area of Interest is Market and Product Simulation, Power System Design and use of Compensation Techniques.

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