Beschreibung
Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy , the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Critical reading for leaders, managers, and entrepreneurs alike.
Herstellerkennzeichnung:
Macmillan Publishers International Ltd
20 New Wharf Road LONDON N1 9RR
GB
E-Mail: maddie.hanson@macmillan.com
Produktverantwortlicher / Importeur:
Petersen Buchimport GmbH
Vertrieb
Weidestraße 122 a
22083 Hamburg
DE
E-Mail: gpsr@petersen-buchimport.com
Internet: www.petersen-buchimport.com/gpsr
