Beschreibung
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Inhaltsverzeichnis
Chapters written by: Robert L. Heath - James E. Grunig ? Larissa A. Grunig ? Steve May ? Ronel Rensburg ? David McKie ? Jaquie L?Etang ? Dejan Vercic ? Peggy Simcic Bronn ? Jesper Falkheimer ? Jakko Lehtonen ? Susanne Holström ? Finn Frandsen ? Claudia Mast ? Anna Maria Theis-Berglmair ? Romy Fröhlich ? Ulrike Röttger ? Peter Szyszka ? Juliana Raupp ? Benno Signitzer ? Kurt Imhof ? and many more
Autorenporträt
Ansgar Zerfass is professor in Communication Management at the University of Leipzig, Germany. He is engaged in various professional organizations and member of the executive board of EUPRERA, the European Public Relations Education and Research Association. Betteke van Ruler is professor in Communication Science and Communication Management at the University of Amsterdam. She serves as chair of the ICA International Communication Associations Public Relations Division. Krishnamurthy Sriramesh is one of the leading researchers in public relations worldwide. He has taught at Purdue University, the University of Florida, and Nanyang Technological University, Singapore. He serves on the editorial board of severeal international journals.
