Beschreibung
A Practical Introduction to Corporate Communications is written to ground students and professionals in the art of using communication to achieve corporate objectives. It is written in do-it-yourself style, with practical examples and tasks to help the user learn how to network people, process and plans in order to enhance business growth. The author distinguishes corporate communication as a distinct and increasingly important genre of public relations and takes the reader through the basics of public relations, research, analysis, budgeting, objectives, strategy, tactics, implementation and control. A generous section of the book discusses the practice of media relations. Typical challenges in developing and managing corporate communications programs for small, medium and giant business organizations are presented in major sections of the book.
Autorenporträt
Dr. Bolu John Folayan is one Nigeria's leading communication experts. He obtained BSc., MSc. PhD in Mass Communication from the University of Lagos and has 25 years of cognate experience in journalism, public relations and publishing. He was GM (Corporate Affairs) of NICON Group and currently teaches Communication at Osun State University, Nigeria.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
