Beschreibung
Six Billion Shoppers takes readers on an exciting and colorful journey to visit the next e-commerce mega markets and explore how a new boom is opening opportunities for entrepreneurs and global brands. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and shows what it means for western brands. A practical guide to e-commerce in emerging markets.
Herstellerkennzeichnung:
Macmillan Publishers International Ltd
20 New Wharf Road LONDON N1 9RR
GB
E-Mail: maddie.hanson@macmillan.com
Produktverantwortlicher / Importeur:
Petersen Buchimport GmbH
Vertrieb
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DE
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