Beschreibung
This book explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Is behavioural economics a scientific revolution, or just a scientific form of marketing?
Herstellerkennzeichnung:
Faber and Faber Ltd.
74-77 Great Russell Street LONDON WC1B 3DA
GB
E-Mail: bridgetl@faber.co.uk
Produktverantwortlicher / Importeur:
Petersen Buchimport GmbH
Vertrieb
Weidestraße 122 a
22083 Hamburg
DE
E-Mail: gpsr@petersen-buchimport.com
Internet: www.petersen-buchimport.com/gpsr
