Beschreibung
Autorenporträt
Beatriz Casais has a Ph.D. in Business and Management Studies from the University of Porto and a MSc. in Marketing, a bachelors degree in communication sciences and a Post-Graduation in Health Communication. She is currently an Associate Professor at the University of Minho in the fields of Marketing and Strategy, a senior researcher at iBMS - Center for Research in Business, Markets & Society - and board member of the European Social Marketing Association (ESMA). Her research focuses on social marketing and public health, digital marketing, tourism and territorial marketing. She was social marketing manager at the Portuguese Ministry of Health, HIV/AIDS National Prevention Program. Beatriz Casais was vice-Dean of the School of Economics and Management of the University of Minho between 2020 and 2023, and head of the executive education unit - UMinhoExec.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
