Beschreibung
Does strategy stem from behaviour or behaviour from strategy? Do different strategies elicit similar behaviour or otherwise? Using the Miles and Snow model and other strategic models, this book brings out why different strategies can result in similar behaviour in the banking industry. What does this mean for a bank in a competitive environment and what do customers get out of it? The non-identification of Miles and Snow's Reactor archetype is contrary to the assertion that this archetype is maintained in a regulated environment. Could this be due to competition?
Autorenporträt
The author holds a MSc in Management information Systems: Change & Development from the University of Manchester and is a Certified Information Systems Auditor whose interest spans strategy development, dissemination of information, reading and the arts. She is involved in strategy at her current place of employment and considering a doctorate.
