Beschreibung
The banking sector around the globe is going through a paradigm shift where automation and speed are the buzzwords. The size of data bases in banks is increasing at such an alarming rate that banks are not able to manage the data bases and hence are unable to use the data for proper decision making. They are becoming data rich and information poor. The banks have started realizing that their biggest asset is the data and are using the latest techniques of data mining for customer segmentation, profiling,fraud detection, customer relationship management and for predicting the future trends. This book highlights the need of data mining in banking sector and how these techniques can be used by banks to improve their performance in todays globalized economy.
Autorenporträt
Dr. Vivek Bhambri is working as Assistant Prof. and Head, PG Department of Computer Applications, A.S.College, Khanna(PB). He has teaching experience of 14 years. He has published 6 text books and more than 20 research papers in International Journals. His area of expertise is data mining.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
