Knowledge Discovery for Effective Customer Segmentation

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59,90 

ISBN: 6202311274
ISBN 13: 9786202311274
Autor: Bezabeh, Belete Biazen/Jemaneh, Getachew
Verlag: Scholars‘ Press
Umfang: 124 S.
Erscheinungsdatum: 31.05.2018
Auflage: 1/2018
Format: 0.8 x 22 x 15
Gewicht: 203 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 5209767 Kategorie:

Beschreibung

CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact

Autorenporträt

B.Sc. in Computer Science From Hawassa University, Hawassa, Ethiopia M.Sc. in Information Science From Addis Ababa University Addis Ababa, EthiopiaCurrently, The Author is working at Bahir Dar University as Lecturer.

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