Trend Dynamics Part 1

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Concepts and Definitions

ISBN: 3639667964
ISBN 13: 9783639667967
Autor: Strazza, Ernesto A
Verlag: Scholars‘ Press
Umfang: 116 S.
Erscheinungsdatum: 08.01.2015
Auflage: 1/2015
Format: 0.8 x 22 x 15
Gewicht: 191 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 7725633 Kategorie:

Beschreibung

This first part provides a new perspective in trend analysis with the acknowledgement of individuals as carriers of trends and susceptible to be influenced simultaneously by a trends perceived significance and by external effects (media, peers, society, etc.), which reshape individuals trend preferences according to the type, direction, and strength of the stimuli received. Internet trends are considered elements that carry the knowledge that shift actors behavior, altering their preferences, values and beliefs. Since trends can change a persons conduct, they will also shape their progression of preferences. They have the capability to accumulate information on what individuals care about, how their inclinations have been altered and which new interests have the potential to draw their attention. If a set of features of products and services trigger similar choices of the same products and services by unrelated individuals, this will denote the presence of a unique attribute or set of aspects that act as a gateway of interaction.

Autorenporträt

Ernesto Strazza is a Master of Science in M. of Technology from the Massachusetts Institute of Technology, MIT.

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