Beschreibung
Nowadays any local or international bank is expected to have a website that fits the needs and interests of its community members. As in any other field, banks websites are designed according to canons. Therefore, websites with the same purpose share particular similarities among them that can be described. This book focuses on non verbal features influencing on the communication in banks websites. There are different items that that shall be considered when developing any website such as the format of the website, fonts, colors, pictures, or browsers, among others.
Autorenporträt
Ricardo Casañ-Pitarch is a PhD Professor at Universidad Catolica de Murcia (UCAM). His Main research interests are genre analysis and ESP. His PhD dissertation was based on a genre analysis. After he finished his PhD degree in Applied Linguistics, he has continued his research in the field.
Herstellerkennzeichnung:
OmniScriptum SRL
Str. Armeneasca 28/1, office 1
2012 Chisinau
MD
E-Mail: info@omniscriptum.com
