E-BUSINESS: A guide to e-business strategy formulation

Lieferzeit: Lieferbar innerhalb 14 Tagen

49,90 €

ISBN: 3330025719
ISBN 13: 9783330025714
Autor: Karedza, Godwell/John, Elijah
Verlag: LAP LAMBERT Academic Publishing
Umfang: 116 S.
Erscheinungsdatum: 17.01.2017
Auflage: 1/2017
Format: 0.8 x 22 x 15
Gewicht: 191 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 1134374 Kategorie:

Beschreibung

Online consumers are increasingly becoming more sophisticated due to the availability of more information at their disposal about competing products available and their prices. Thus, in this competitive environment, organizations who formulate resilient online e-business solutions are the ones who survive. This book provides a vital reference point for all individual business owners and students studying e-business or e-marketing, and those corporate firms who are involved in e-business strategy formulation and implementation to have a reference point. Those who require a thorough yet practical grounding in e-business will have made the right choice to purchase and read this book.

Autorenporträt

Godwell Karedza is the C.E.O of Karelian Investments Pvt Ltd and a lecturer at Chinhoyi University of Technology. He provides advice and alerts companies on best practice and industry developments for digital marketers and e-commerce brand managers. He also works as a trainer and consultant for SMEs.

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