Beschreibung
As companies want to innovate and stay competitive, product managers must be capable of understanding new market demands, leveraging technology, and aligning product strategies with business goals. This book is designed for both aspiring and seasoned product managers covering the entire product management lifecycle, from ideation and user research to development, to launch, and continuous improvement. In todays technology-driven market, the role of a product manager has never been more crucial. This book emphasizes practical applications and real-world examples, offering actionable insights and addresses the evolving world of product management, including the impact of new technologies and methodologies. By blending theory with practice, Navigating the Product Galaxy provides you with the tools they need to succeed in a dynamic environment. You Will Learn To: Create an inspiring vision and strategic roadmap. Leverage user research and product metrics. Understand the best approaches to plan, launch, and iterate on your product. Generate growth and improve conversion rates. Apply methods for continuous learning and staying ahead in the industry This Book is For: Product Managers both new to the field and those more experienced who are looking to consolidate their skills Developers and engineers who are looking to know more about product management lifecycles Managers and start up entrepreneurs who are looking to know more about product management and deployment for early business success
Autorenporträt
Michele Galli is a product management expert with over a decade of experience across various sectors, including fintech, prop-tech, and the Internet of Things. His entrepreneurial journey began as the founder and CEO of an IoT startup, where he mastered his skills in leading innovative projects and navigating complex markets. Currently, Michele leads the onboarding and growth functions at Wise, a globally recognized money platform, as Product Director. His role at Wise involves acquiring new customers, streamlining onboarding processes for both individual and business clients, and ensuring sustainable growth for one of the biggest fintech companies in the world.
Herstellerkennzeichnung:
APress in Springer Science + Business Media
Heidelberger Platz 3
14197 Berlin
DE
E-Mail: juergen.hartmann@springer.com
