Beschreibung
Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of their data and to round out their own business expertise and office skills with basic database proficiency. The focus is on what you really need to know to create the right database system for your small business and to leverage it most effectively to spur growth and revenue.Anna Manning—a data scientist who has worked on data analysis and database management in a computer science research lab, her own small business, law firms, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.The practical steps to reach the goal of leveraging your data for maximum business success are detailed in chapters on database design, data capture, data cleansing, data modeling, data analysis, data reporting, database management, staff training, data protection, compliance, and governance. Dr Manning illustrates the lessons of each chapter with three running case studies of an engineering startup, a small legal firm, and a nonprofit organization.Databases for Small Business teaches non-techie entrepreneurs and professionals how to:
Autorenporträt
Anna Manning is a founding director of an engineering startup company, having worked for eight years as a data scientist at Manchester University. A specialist in data mining and data protection, she contributed to the development of software for protecting confidential data now used by national statistics agencies worldwide. She served as a data analyst and database administrator for large and small law firms and for a nonprofit organization. Dr Manning's papers in the field of data mining have been published in various research journals. She has a PhD in data mining and a Master's degree in Informatics from the University of Manchester, an honors degree in Law from the University of Law, and a BA Hons. in Mathematics from Trinity College, Dublin.
Herstellerkennzeichnung:
APress in Springer Science + Business Media
Heidelberger Platz 3
14197 Berlin
DE
E-Mail: juergen.hartmann@springer.com
