Cognitive (Internet of) Things

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Collaboration to Optimize Action

ISBN:	1137594659
ISBN 13:	9781137594655
Autor:	Sathi, Arvind
Verlag:	Springer Verlag GmbH
Umfang:	xvii, 178 S., 17 farbige Illustr., 178 p. 17 illus. in color.
Erscheinungsdatum:	23.09.2016
Auflage:	1/2016
Produktform:	Gebunden/Hardback
Einband:	Gebunden

DIVERSE AUDIENCE FOR BIG DATA and THINGS: Big data is the buzz word in business. With everyone striving to not only understand it, but to use it in their own discipline this book will help marketing executives, brand managers and IT professional understand what BIG DATA and THINGS work together how to capture it in a way that is useful for marketing PRACTICAL MARKETING ANGLE: This book will explain how the marketing function is undergoing fundamental changes. How personalized advertising is delivered using online channels where the marketers identify the specific customer and tailor their messaging based on customer behavior, context and intention and then explain how to utilize it for their own success IBM SUPPORT: This book will have IBM behind it. The author is one of the key leaders within IBM discussing this topic to clients and to the marketers interested in Big Data. Below are some key activities that will help support this book: a. Marketing channels via IBM Marketing. IBM conducts a once year CMO study and has strong links with CMO organizations in the largest global 1,000 organizations. We can use the IBM channels to promote the book. The most important promotion is where IBM sellers use the book as a pre-requisite to their meeting with customers. b. IBM and industry conferences. I host a number of sessions in the IBM’s Information on Demand conference, which attracts over 11,000 participants. We can do a book signing as well as presentations using book content in the next IOD Conference (October 2013) assuming the book is published by that time. Alternatively, there are other IBM conferences in Q1 2014. In addition, we can use Industry conferences in selected industries to present the book contents.c. Industry webinars. I use these webinars to present my ideas. For example, I used the Light Reading webinar last year to promote the „Big Data Analytics“ book.d. Blog. We can use IBM sponsored and expert blogs to promote the book using my network of experts

Artikelnummer: 9553972 Kategorie: Informatik

Beschreibung

Beschreibung

This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples - appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more - the book covers use cases, technology and communication aspects of how machines will support individuals and organizations. This book examines the Cognitive Things covering a number of important questions: What are Cognitive Things? What applications can be driven from Cognitive Things - today and tomorrow? How will these Cognitive Things collaborate with each and other, with individuals and with organizations? What is the cognitive era? How is it different from the automation era? How will the Cognitive Things support or accelerate human problem solving? Which technical components make up cognitive behavior? How does it redistribute the work-load between humans and machines? What types of data can be collected from them and shared with external organizations? How do they recognize and authenticate authorized users? How is the data safeguarded from potential theft? Who owns the data and how are the data ownership rights enforced? Overall, Sathi explores ways in which Cognitive Things bring value to individuals as well as organizations and how to integrate the use of the devices into changing organizational structures. Case studies are used throughout to illustrate how innovators are already benefiting from the initial explosion of devices and data. Business executives, operational managers, and IT professionals will understand the fundamental changes required to fully benefit from cognitive technologies and howto utilize them for their own success.

Autorenporträt

Dr. Arvind Sathi is a Cognitive Scientist with IBM®s Cognitive Solutions Lab. Dr. Sathi received his Ph.D. in Artificial Intelligence from Carnegie Mellon University and worked under Nobel Prize winner Dr. Herbert A. Simon. Dr. Sathi is a seasoned professional with more than 30 years of leadership in cognitive and analytic solution development and delivery. He works with IBM clients worldwide to envision and build cognitive solutions. Dr. Sathi was a pioneer in developing cognitive solutions at Carnegie Group, leading to its successful public offering as a profitable AI company. At KPMG / Bearingpoint, he led the practices for Cognitive Process Automation, Enterprise Integration, & Analytics. At IBM, Dr. Sathi has led several cognitive and analytics programs including a number of IBM products from Watson, Analytics and business units, and has provided technical oversight to IBMs strategic accounts. He has also delivered a number of workshops and presentations at industry conferences on technical subjects, and holds two patents in data masking. He has published three books on analyticsCustomer Experience Analytics, Big Data Analytics, and Engaging Customers Using Big Dataand is releasing his fourth book titled Cognitive (Internet of) Things in October 2016. He has also been a contributing author in a number of Data Governance books written by Sunil Soares, and has published an article series on Advanced Analytics for IBM Developer Works. Arvind Sathi is a member of IBMs Academy of Technology.