Beschreibung
The goal of this book is to provide an overview of food delivery apps. With this service, the chance consumers have to eat a nice restaurant meal at the comfort of their homes is now at a distance of a click. This research starts by identifying which attributes of food delivery apps consumers value the most, among online convenience, perceived control, visual design and order accuracy. Perceived technology anxiety and need for interaction, lack of customer service and privacy & security concerns were tested as the main barriers preventing people from using the service. In this book one may find a model of e-loyalty and repurchase intentions, based on e-loyalty antecedents: e-satisfaction and e-trust.
Autorenporträt
Catarina Ribeiro holds a Master's Degree in Management with specialization in Strategy and Entrepreneurship from Universidade Católica Portuguesa.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
