Beschreibung
With this book, the reader will get familiar with services and service research as evolving phenomena in family forestry. Targeted as learning material for higher education students in Western Economies, and as a handbook for forest scientists worldwide, the book has a strong theoretical base, but also practical orientation with examples of novel forest services from different regions and contexts. The four sections of the book are: I Market environment and context; II Business innovations; III Emerging service topics; and IV Transitions governance. Conceptual foundations of service dominant logic (SDL) will introduce to the reader the service research lenses, through which the following chapters scrutinize services designed and offered to family forest owners. While the book essentially approaches services as continuous value co-creation activity by forest owners and service providers, it recognizes and analyses the role of supporting institutions and policy framework in service evolution. Moreover, the book takes a step further by contemplating the wider societal transitions that may be required and initiated to enable service ideas to become service innovations within a paradigmatic change of markets, entrepreneurship and customer behaviour.
