Beschreibung
The book describes print advertisements as semiotic communicative acts and offers an analytical framework for understanding how print advertisements become meaningful by using semiotic approaches.A thorough analysis of selected advertisements is carried out by using a socio-pragmatic study includes Bells standards of textuality, Van Leeuwens dimensions of semiotics, Austin and Searles speech act theory and Grices co-operative principles.
Autorenporträt
Dr. Dalia Said Mohamed El-Kalla is a lecturer in linguistics at Suez University in Egypt. Her research interests include Semiotics, Multi-modality, Pragmatics and Semantics.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
