The role of brands in the advertising of beauty products

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ISBN: 384438278X
ISBN 13: 9783844382785
Autor: Cebisa, Zwelakhe Erick
Verlag: LAP LAMBERT Academic Publishing
Umfang: 172 S.
Erscheinungsdatum: 02.09.2011
Auflage: 1/2011
Format: 1.1 x 22 x 15
Gewicht: 274 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 1064122 Kategorie:

Beschreibung

The role of brands in the advertising of beauty products is easy to read, practical introduction and advertising. It coverss a range of brand and marketing strategies. The purpose of the book is enable marketing students to understand contribution made by advertising of various brands of beauty products to the purchase decision. Zwelakhe Cebisa M M.Com; B.com(Hons);B.Admin.;P/G Dip; UPGDE is Regional Academic Coordinator, he is also a part-time lecturer and External examiner.

Autorenporträt

Zwelakhe Erick Cebisa was born on 10 April 1972 in the small village of Enqabeni, Ezinqoleni District, SA. I matriculated at Mbusi high School in 1993.I went to University in 1994, my lecturing career started in 2003 after completing B.Com(hons), I possess M.Com degree as my highest qualification.Right now iam working on my D.Com (Doctoral studies)

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