Beschreibung
Social media is a very dynamic ever growing online platform the world has never experienced before. Marketing on the other side is ever changing, traditional marketing strategies have proven that they cannot sustain the optimum growth and reach that marketing professionals want to reach due to its stagnancy, rigidity, and cost implications. Consumer trends and lifestyles are also taking a new route and traditional marketing cannot keep up with the pace. Social media now provides a one-stop-solution where brands, marketers, consumers and can do a lot of activity in just one platform, eg. search, shop, inquire, interact directly with companies, and keep up with companies' updates and activities. Marketers now need to fully understand this platform, customize it to their markets, comprehend customer behavior on this platform and device best strategies to bring results to their brands through this platform.
Autorenporträt
Matlhogonolo Ntekane is a Marketing (BA Honors) graduate from ABM University College Botswana in partnership with Anglia Ruskin University UK in 2015. He is a young marketing professional, social media marketing savvy, social entrepreneur, youth activist, internet junkie, and a techno explorer.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
