Beschreibung
In Return of The Hustle two music and marketing industry insiders discuss the diverse audio touch points for four key industries and show how the use of music has evolved into its current form and unpick what works, and what doesn't.
Autorenporträt
After spending years supporting Fortune 100 companies in finding the perfect music for advertising campaigns, at age 25, Sheinkop co-created Music Dealers - a global music technology solution that bridges the gap between bands and brands, enabling brands to create meaningful and authentic touch points with their target audiences and opening up a new route for emerging artists to gain the exposure, funding and distribution necessary to take their careers to the next level. Sheinkop's impact on the industry was recognized when he was included on Billboard magazine's "30 Under 30" rising young executives who are driving the music industry forward, followed by being named "Music Man of the 21st Century' and included in 'Crain's Tech 50' list alongside Chicago's tech leaders by Crain's Business in 2012. He is the coauthor book Hit Brands: How Music Builds Value for the World's Smartest Brands.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
