Beschreibung
The study focused on the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing when producing personalized jobs, and how the market for personalized printing in Europe differs from that in the US. Personalization is a marketing tactic in which various media channels are used to send a personalized message to a consumer or client based on their interests. Personalized printone media channel that can be used in the marketing mixis divided among different applications such as mail merge, transactional print, versioning, moderate personalized print and highly personalized print. An online survey was distributed to printing companies across Europe via the International Confederation of Printing and Allied Industries (Intergraf). A total of 37 printing companies participated in this study.
Autorenporträt
Jeanette Bredsten graduated in 2011 with a M.Sc. in Print Media with a minor concentration in International Marketing from RIT, NY, U.S. Her specialities and fields of interest include topics such as; personalization, direct marketing international marketing, print, design, branding, publishing and digital media. She currently lives in Copenhagen.
