Beschreibung
InhaltsangabePreface. Introduction. Part I: Overview. 1. New Product Diffusion Models: From Theory to Practice; V. Mahajan, et al. Part II: Strategic, Global and Digital Environment for Diffusion Analysis. 2. Firm Strategy and Speed of Diffusion; S. Kuester, et al. 3. Multi-Market and Global Diffusion; M. Dekimpe, et al. 4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities; A. Rangaswamy, S. Gupta. Part III: Diffusion Models. 5. Modeling the Marketing Mix Influence in New Product Diffusion; F. Bass, et al. 6. Diffusion Models with Replacement and Multiple Purchases; B. Ratchford, et al. 7. Growth Models for Multi-Product Interactions: Current Status and New Directions; B. Bayus, et al. 8. Dynamic Models Incorporating Competition; R. Chatterjee, et al. 9. Disaggregate Level Diffusion Models; J. Roberts, J. Lattin. 10. Operations Planning in the Presence of Innovation Diffusion Dynamics; M.A. Cohen, et al. Part IV: Estimation. 11. Estimation Techniques for Macro Diffusion Models; W.P. Putsis, V. Srinivasan. Part V: Applications and Software. 12. Diffusion Models: Managerial Applications and Software; G.L. Lilien, et al. List of Contributors. About The Editors. References. Index.
