Beschreibung
In an era of over-communication, brands have to face radical new realities and shape their identities in multipolar manors. Spontaneously forming and iterative narrations can take on this task. This is the idea behind neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essayistic form.
Herstellerkennzeichnung:
av edition GmbH
Dr. Petra Kiedaisch
Senefelderstr.109
70176 Stuttgart
DE
E-Mail: sales@avedition.de
