Marketing-Related Motives in Mergers & Acquisitions

Lieferzeit: Lieferbar innerhalb 14 Tagen

53,49 €

inkl. 7 % MwSt. zzgl. Versandkosten

The Perspective of the U.S.Food Industry, Gabler Edition Wissenschaft

ISBN: 382447669X
ISBN 13: 9783824476695
Autor: Dahlhoff, Denise
Verlag: Deutscher Universitätsverlag
Umfang: xv, 188 S., 12 s/w Illustr., 188 p. 12 illus.
Erscheinungsdatum: 28.06.2002
Produktform: Kartoniert
Einband: KT

The U.S. food industry experienced a wave of mergers and acquisitions (M&As) during the second half of the last decade. Increasingly, marketing-related objectives have been suspected to cause these M&As. Denise Dahlhoff investigates the motives underlying the M&A activity in the U.S. food industry in the second half of the last decade. The focus is on marketing-related motives, especially brands, as a driver of M&As. Utilizing the shareholder value framework, the author explains the surge of M&As in the U.S. food industry in recent years; she explores the specific motives of significant M&As in the food industry, linking these motives to shareholder value drivers; she develops a quantitative measurement tool for depicting firms’ M&A rationale and applies it in a pilot study. Including both marketing and financial perspectives, Denise Dahlhoff demonstrates how marketing-oriented M&As can generate growth and, ultimately, shareholder value. The findings of this analysis can be applied to similarly structured industries, in particular consumer goods.

Artikelnummer: 300894 Kategorie:

Beschreibung

Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.

Autorenporträt

Dr. Denise Dahlhoff promovierte bei Prof. Dr. Henrik Sattler am Lehrstuhl für Marketing und Handel der Friedrich-Schiller Universität Jena. Sie ist derzeit Dozentin an der Johnson School of Management der Cornell University (Ithaca/New York).

Das könnte Ihnen auch gefallen …