Beschreibung
This research work is for the purpose of identification of good logo in comparison with bad logos according to certain measuring criteria, and developing recommendation about logo design for cosmetics product category. For that, 32 unknown cosmetics brand logos and 90 students have participated in this empirical study. The key research questions are what are the good logos and bad logos among those surveyed logos? Also, what are the significant independent design elements that are associated with the good logo? The study has successfully answered all the research questions: the good logo is the logo named NUXE in contrast with the bad logos named PAPULEX and CAROLE FRANCK. The design elements of natural, elaborate, harmony and proportion have significant effects to the good logo, while colour has a moderately positive correlation with elaborate. Thanks to these research results, the thesis provides an initial check of performance of cosmetics brand logos; suggests to the logo owners, marketing managers and logo designers the importance of natural and elaborate; and develops recommendation about logo design for the purpose of achieving good logo.
Autorenporträt
As founder of company MINI ASIE, I have had 10 years of professional experiences in international commerce, and I have worked in international companies such as WAL-MART, DECATHLON, 3SUISSES and MCCAIN. I have graduated in 2012 from SKEMA BUSINESS SCHOOL, which is a famous business school in France.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
