Globalizing Ideal Beauty

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106,99 

Women, Advertising, and the Power of Marketing

ISBN: 0230611745
ISBN 13: 9780230611740
Autor: Sutton, D
Verlag: Springer Verlag GmbH
Umfang: xii, 210 S., 9 s/w Illustr., 210 p. 9 illus.
Erscheinungsdatum: 13.10.2009
Auflage: 1/2009
Produktform: Gebunden/Hardback
Einband: Gebunden

TIMELY: With the success of „Man Men,“ interest in marketing and its effects on society is at an all-time highGREAT TOPIC: Course adoption interest from various universities across disciplinesACTIVE AUTHOR: She has established a website connected to this book – denisehsutton.com – and speaks regularly on the subject

Artikelnummer: 2710086 Kategorie:

Beschreibung

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Autorenporträt

DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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