Beschreibung
Autorenporträt
Anna K. Zarkada is Associate Professor of integrated marketing communications with a focus on services in the Department of Communication and Marketing at the Cyprus University of Technology, Limassol, Cyprus. She has been teaching Marketing, Communication, and Business Ethics in the undergraduate and postgraduate programs of leading universities in Greece, the UK, Australia, India, Russia, and Japan. Her research has been presented in over 100 publications and has received several prizes and best paper awards. She is an active consultant and trainer for leading Greek and multinational companies, small businesses, government agencies, and non-profit organizations on issues of corporate culture, marketing, communication, and sustainable development.
Herstellerkennzeichnung:
Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE
E-Mail: juergen.hartmann@springer.com
