Beschreibung
This work aims to identify the factors that affect consumers purchasing behaviour towards locally branded green plant, specifically medicinal herbal product in the developing country. It gives details account on demographic variables that determines individual inclination for the consumption of herbal product. The book also give insight to practitioners and marketers within the scope of herbal industry on the factors consumers take into consideration before buying.
Autorenporträt
Abdul Bashiru Jibril is currently a PhD candidate at Tomas Bata University in Zlin, Czech Republic. His research area involves consumer behavior and brand management as well as social media marketing. Mr. Jibril is also a Senior Research Assistant at the faculty of Management and Economic in the same university.He has some published papers.
Herstellerkennzeichnung:
BoD - Books on Demand
In de Tarpen 42
22848 Norderstedt
DE
E-Mail: info@bod.de
