Consumer Behavior on Social Media Marketing Platforms

Lieferzeit: Lieferbar innerhalb 14 Tagen

84,90 

Research in Social Media Marketing Platforms, Consumer Behavior, Brand, Purchase Intention

ISBN: 3659952214
ISBN 13: 9783659952210
Autor: Ali Karam, Asaad
Verlag: LAP LAMBERT Academic Publishing
Umfang: 396 S.
Erscheinungsdatum: 08.11.2016
Auflage: 1/2016
Format: 2.5 x 22 x 15
Gewicht: 608 g
Produktform: Kartoniert
Einband: Kartoniert
Artikelnummer: 402746 Kategorie:

Beschreibung

One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to communicate specifically with their brand representative. Therefore, the SMM has made life easy and innovative of people, virtual communities, and consumer behavior on SMM is different from the physical market where he has arrived to perceive the service or product of brand. The positive comments / posts / online blogs, enquiry is responded within short time, WOM, emotions has communicated with friends, low of financial risk, low probability of getting low quality products and services, low probability of wasting of time on purchasing, the friends are trustworthy, sharing a good experience with friends about purchasing, using SMMPs help to make decisions better, and using SMMPs increasing interest in purchasing all factors respectively on social media marketing.

Autorenporträt

Dr. Asaad Ali Karam was born in Duhok of KRG-Iraq. He studied at the University of Duhok a B.Sc. in Administration and Economics, and M.B.A. in Business Management at Dr. Bhim Rao Ambedkar University, Agra India, and Girne American University pursuing Ph.D. in Business Management which was achieved with honors in 2016.

Herstellerkennzeichnung:


OmniScriptum SRL
Str. Armeneasca 28/1, office 1
2012 Chisinau
MD

E-Mail: info@omniscriptum.com

Das könnte Ihnen auch gefallen …