Brave Work in the Age of Climate Change

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80,24 

A Creative’s Guide to Making Compelling Advertising and Brand Messages in Complicated Times

ISBN: 3030002926
ISBN 13: 9783030002923
Autor: Morrison, Deborah
Verlag: Springer Verlag GmbH
Umfang: 50 s/w Illustr., Approx. 200 p. 50 illus.
Erscheinungsdatum: 25.08.2024
Auflage: 1/2033
Produktform: Kartoniert
Einband: KT

Connects best knowledge of creative advertising and professional creative process to best thinking about engaging audiences with complex climate themesExplains and reviews important creative work on climate issuesOffers best thinking from creative leaders, communication researchers, and climate specialistsDelivers inspiration – in their terms — to writers, designers, strategists, and makers about developing brave work to address these challengesBuilds resources for understanding and translating complex climate information

Artikelnummer: 5400802 Kategorie:

Beschreibung

Autorenporträt

Deborah Morrison is the Carolyn Chambers Distinguished Professor of Advertising at the University of Oregon, USA and Director of the School of Journalism and Communications advertising program. Her books include The Creative Process Illustrated: How Advertisings Big Ideas are Born (2010) with Glenn Griffin and Idea Industry: How to Crack the Advertising Career Code with Brett Robbs (2009). Morrison is a Grandmaster of The Art Directors Club in New York, named the 2015 AEJMC national distinguished teacher award winner, and served on the board of The One Club for Creativity for two terms, the first educator to do so. She's delivered talks to SXSW, HOW Design Conference, TEDx UOregon, Google, and 72U. She believes the idea industry can lead the way in this challenging era.

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