Produktbild: Brandjack

Brandjack

Lieferzeit: Lieferbar innerhalb 14 Tagen

32,09 €

inkl. 7 % MwSt. zzgl. Versandkosten

How your reputation is at risk from brand pirates and what to do about it

ISBN: 1349677183
ISBN 13: 9781349677184
Autor: Langley, Q
Verlag: Springer Verlag GmbH
Umfang: VIII, 307 S.
Erscheinungsdatum: 14.01.2014
Auflage: 1/2014
Produktform: Kartoniert
Einband: Kartoniert

First book to analysis the crises trend on social media, highlighting the huge dangers others ignore Includes recommendations to protect your brand with memorable take-away bullet points at the end of every chapter Authoritative research and highly accessible through author easy to read narrative approach

Artikelnummer: 9483835 Kategorie:

Beschreibung

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Herstellerkennzeichnung:


Springer Verlag GmbH
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69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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