Produktbild: An Insider's Guide to Place Branding

An Insider’s Guide to Place Branding

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85,59 €

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Shaping the Identity and Reputation of Cities, Regions and Countries, Management for Professionals

ISBN: 3030671437
ISBN 13: 9783030671433
Autor: Kaefer, Florian
Verlag: Springer Verlag GmbH
Umfang: xiii, 289 S., 48 s/w Illustr., 289 p. 48 illus.
Erscheinungsdatum: 30.03.2021
Auflage: 1/2021
Produktform: Gebunden/Hardback
Einband: Gebunden

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Artikelnummer: 330293 Kategorie:

Beschreibung

Autorenporträt

Florian Kaefer is the founder and editor of The Place Brand Observer (PlaceBrandObserver.com), the leading online magazine and knowledge hub on place reputation and the branding of cities, regions, destinations and counties. Florian is an accredited journalist (Germany) and holds a PhD in Management Communication from the University of Waikato, New Zealand.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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