Produktbild: Practical Pricing

Practical Pricing

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Translating Pricing Theory into Sustainable Profit Improvement

ISBN: 0230614604
ISBN 13: 9780230614604
Autor: Calogridis, M
Verlag: Springer Verlag GmbH
Umfang: ix, 190 S.
Erscheinungsdatum: 29.01.2010
Auflage: 1/2010
Produktform: Gebunden/Hardback
Einband: Gebunden

FIRST BOOK ON APPLIED PRICING PRACTICE (NOT JUST THEORY): There are many books on pricing – but most of them focus on theory not the actual application. This book takes into consideration the cultural and implementation issues that always come up when a pricing strategy is created and or changedINCREASING ROLE FOR PRICING EXPERTS: More and more job functions are being created for pricing specialists (typically with finance and marketing background.) As companies are squeezed to do more with less, pricing has become a major topic for both Fortune 500 organizations as well as small new entrepreneurial issuesFIRST A to Z GUIDEBOOK FOR PRICING PROFESSIONALS: Most of the books in the market place are either trade overviews of pricing or textbooks. This book fills the gap of a guidebook that will train new pricing professionals in the field. The book will also have some cross-over market into MBA programs, as pricing is a main area of study in both marketing and finance courses

Artikelnummer: 9050674 Kategorie:

Beschreibung

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Autorenporträt

MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.

Herstellerkennzeichnung:


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E-Mail: juergen.hartmann@springer.com

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