Beschreibung
This handbook maps the media economy in its entirety against the background of the advancing digitalization of communication, media production, media distribution and the adaptation of regulatory framework conditions from different disciplinary approaches. It provides an integrated view on digitally induced economic transformations of the European media sector, and gives an explicitly European perspective on media economics - challenging the dominant US-American view. Topics covered include, but are not limited to: Theoretical approaches to media economics; media technologies and data management in media economics; building blocks of the media industry; media types and core distribution markets; system aspects and communication culture; media systems and regulatory policy; as well as methods of media economics. The handbook is a must-read for students, teachers and researchers in media and communication economics and science, as well as practicioners and policy-makers at the nexus of media, business and politics.
Autorenporträt
Jan Krone is professor at the Department of Media Economics of the University of Applied Sciences in St. Pölten, Austria. He mainly works on economic and political aspects of communication. Since 2006 he has been head of the module "Basic structures of the media system" and project manager at the Institute for Media Economics at the University of Applied Sciences St. Pölten, Austria. Tassilo Pellegrini is professor at the Department of Media Economics of the University of Applied Sciences in St. Pölten, Austria. His research areas are digital business, economics of data and semantic systems. He is member of the International Network for Information Ethics (INIE), the African Network of Information Ethics (ANIE) and the Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPUK). He is co-founder of the Semantic Web Company in Vienna, author and editor of numerous books and articles at the intersection of technology and economics and conference chair of the annual I-SEMANTICS conference series founded in 2005.
