Rock the Tech Stage

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How the Best Speakers in Tech Present Ideas and Pitch Products

ISBN: 1484263111
ISBN 13: 9781484263112
Autor: Santolalla, Oscar
Verlag: APress
Umfang: xi, 118 S., 11 s/w Illustr., 118 p. 11 illus.
Erscheinungsdatum: 01.12.2020
Auflage: 1/2021
Produktform: Kartoniert
Einband: KT

One impactful product launch can make a world of difference in a company’s lifelong success. Unforgettable presentations, such as the iPhone launch by Steve Jobs, have set high standard for wow-ing a tech audience, and lessons can be taken from this and other memorable conference stage moments to ensure your own personal success on the stage. A few simple practices can solidify your place and help you rock the tech stage. By revealing ten essential secrets to speaking persuasively in the tech arena, author Oscar Santolalla lends his industry expertise to the lucky readers of Rock the Tech Stage. With real-world advice from entrepreneurs, executives, and engineers from companies that have shaped modern tech history, Santolalla has created an invaluable resource for those wanting to improve their presentation and demo skills. Whether you want to up your game in small team meetings or in a large-scale launch for thousands, Rock the Tech Stage is the handbook you’ve been looking for. As the culture changes and continues to adapt, there are increasingly more spaces to share your knowledge and promote your creations. Several unprecedented factors have changed the venues, styles, and technology behind public speaking, and whether you are speaking to a video call of ten colleagues or an arena of thousands, this book will serve as your trusted guide. How should you speak about your product or company in a way that instills long-term faith and fidelity in your audience? Rock the Tech Stage addresses all of the above concerns and so much more. No matter how large or small your project or invention may be, the tech stage that awaits you is yours for the taking, and it is up to you to seize the day and rock it.

Artikelnummer: 9665074 Kategorie:

Beschreibung

This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko Hyppönen (F-secure), Jane Chen (Embrace Innovations) and many more. Most of them have appeared on the stages of large conferences and events presenting their products and inventions. Today the technology arena is more dynamic and innovating than ever: mobile applications, cloud services, artificial intelligence, clean technologies, blockchain, etc.There are increasingly more spaces to share knowledge and promote products. Both aspects make speaking about technology harder than ever: how should you speak about your product or company in a way that your audience not only gets what you say but gets inspired enough to become followers? The ten practices presented in this book are: story, demo, metaphor, data visualization, passion, props, presentation hacks, interaction, staging, and memory. All core aspects that a technical person needs to rock the stage at conferences. What You Will Learn - A wide range of skills which will help you make a solid and persuasive presentation or talk How to craft compelling stories How to write better (blogs and copy) about technical products and events Who This Book is For DevOps, developer evangelists, testers, architects, product managers, sales engineers, solution architects, CTOs, CEOs, startup founders, marketers

Autorenporträt

Oscar Santolalla is the author of Create and Deliver a Killer Product Demo. After a decade and a half in the technology arena, he embarked on a mission to help people in technology companies present better, inspire others, and sell more. Since 2014, Oscar has been hosting the public speaking podcast Time to Shine, for which he has interviewed more than 150 communication professionals. He works as a sales engineer at Ubisecure. Born and raised in Peru, Oscar lives in Helsinki, Finland.

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