Produktbild: Crisis Communication

Crisis Communication

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A Stakeholder Approach

ISBN: 3319972553
ISBN 13: 9783319972558
Autor: Ndlela, Martin N
Verlag: Springer Verlag GmbH
Umfang: xiii, 160 S., 7 s/w Illustr., 160 p. 7 illus.
Erscheinungsdatum: 14.09.2018
Auflage: 1/2019
Produktform: Gebunden/Hardback
Einband: Gebunden

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

Artikelnummer: 5287623 Kategorie:

Beschreibung

Autorenporträt

Martin N. Ndlela is Associate Professor at the Inland School of Business and Social Sciences, Inland Norway University of Applied Sciences, Norway, where he teaches and supervises courses within the Crisis Management programme. He has researched and taught various aspects of crisis communication management, PR, and organisational communication.

Herstellerkennzeichnung:


Springer Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

E-Mail: juergen.hartmann@springer.com

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