The Entrepreneurial Spokesperson in Perpetual Action

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Is The Last Bag also the Final Bag?

ISBN: 3844327452
ISBN 13: 9783844327458
Autor: May-Olsen, Rikke
Verlag: LAP LAMBERT Academic Publishing
Umfang: 72 S.
Erscheinungsdatum: 26.05.2011
Auflage: 1/2011
Format: 0.5 x 22 x 15
Gewicht: 125 g
Produktform: Kartoniert
Einband: KT
Artikelnummer: 1244698 Kategorie:

Beschreibung

A review of existing literature on the field of entrepreneurship to date suggests that most academic literature on the subject is largely concerned with economic, financial, and psychosocial preconditions for entrepreneurship. Little attention is given to explaining the practical processes and actions by which an entrepreneurial business is developed. Providing a new perspective to existing literature, this case study presents a functionalist approach to examining and explaining how organisational and business practices are undertaken in the entrepreneurial firm, The Last Bag. The study examines, from an ANT perspective, how the entrepreneur navigates around the pitfalls that threaten the survival of a small entrepreneurial firm. It suggests that the success of an entrepreneurial firm is ultimately dependent on alliance formations and and an actor's ability to 'interest' other actors into an 'actor-world'. The case study is potentially of interest to scholars in the fields of entrepreneurship or business development - and really anyone who is dedicated to exploring ANT. Thanks to my thesis councellor, Claus Varnes, PEØ, Copenhagen Business School for inspiration.

Autorenporträt

Rikke May-Olsen, MsSocSc in Management of Creative BusinessProcesses from Copenhagen Business School. Previous positions:Brand Manager at Inspirit Brands, London; Business Manager atThe Last Bag, Copenhagen; and independent consultant, Copenhagen.Current position: Digital Project Manager at e-Types A/S, Copenhagen.

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